We are living in a time when people are realizing that just about anything can be ordered online, and most systems are easy enough to use that just about anyone can make the most of what’s available. Grandma shops for birthday gifts on Amazon? Yes! This is where we are and if you’re not online your business might be missing out!
Multiple studies have shown that the average restaurant will experience a sizable boost in sales with the addition of an online ordering system. It is such a fast-paced world to begin with and the pandemic has drawn far more people into the world of online ordering, causing restaurants that had never before considered this option to take a second look. This trend was actually gaining momentum before the pandemic hit, and popularity has only skyrocketed with the heightened awareness and subsequent need. By utilizing an online ordering system, your customers have immediate access to your menu from the comfort of their homes, or wherever they might be when hunger strikes. They are able to peruse the menu and order instantly, making everyone happy! Seriously though, why does it work so well? When a business can capture the attention of a customer with the menu, keep them engaged by allowing the ordering to happen instantly, the likelihood that the customer returns is very high as they have seen this establishment meet their needs. It is also an extension of the typical restaurant relationship for someone to bring that food into their homes and serve it to friends or family at the comfort of their own kitchen table. Again the likelihood that you have created customer loyalty increases as a result.
Alpha POS has rolled out a new online ordering platform in response to customer interest. This system is competitively priced and extremely user-friendly. It automatically integrates with the current POS system of the restaurant, so no extra time is required to input the information that customers will be able to access to place their orders. This system, called Focus Online, automatically syncs with the existing framework that the restaurant has the cost is a pay/per model so the risk is extremely low. Pricing is set up on a monthly basis and they will pay anywhere from $1 to $120 depending on the number of online orders to come through within that month. You only had 5 online orders? $5! 300 online orders? $120! Each order costs the customer $1 up to $120, there is no further charge if a restaurant brings in more than 120 online orders that month. This allows the customer to dip their toe in the pool of online ordering with very minimal risk. It will be interesting to see how many restaurants keep their carryout and curbside options going once we return to business as usual, maybe the online ordering will continue to be vital after all?